As COVID-19 continues to spread, Zoom has emerged as the leading tool to help enterprises and schools continue to operate during the crisis. According to data from App Annie, over the weekend,
Zoom eclipsed: + 500K daily downloads, ↑ 5x increase. A majority of this is driven by activity in Asia especially China and South Korea, with recent increases in the US and European markets.
Methodology:
- Only iOS platform ( Excluding Android and other app market)
- Geography: US ;
- Non-gaming app
- Week : March 8- March 16 VS March 1- March 7
Biggest Winner :
Shopping & Food
Business
Education
Lets come to Shopping and food
Shopping and food:14 Apps, ⇧ 58% increase WoW
This cohort of apps saw an acceleration in weekly downloads, up 58% vs the week prior to 1.1M.
Business: 13 Apps, ⇧ 70% WoW
Zoom, Teamz, Outlook
This cohort of apps saw a 70% ⇧ in downloads over the last week to 1.1M. This is the fastest-growing category from the dataset.
Education: 11 apps, ⇧ 58% WoW
This segment of apps saw a surge of downloads in the last week, ⇧ 50% WoW to ~640K.
Biggest Drops:
- Social media apps: Tik Tok, Snapchat, Facebook, Facebook Messenger were among 4 of the top 10 apps that showed week-over-week declines last week.
- Apps that facilitate in-person activity: McDonalds and Starbucks both saw sharp declines. Neither offers direct delivery and requires in-person pickup. Ticketmaster also saw declines, likely due to the fact that large-scale events are being canceled.
@Habib Imam